Stop guessing where to advertise. Advertisings.shop builds data-backed media plans tailored to your audience, your cities and your budget — covering print, outdoor, radio, TV and digital in one integrated strategy. You get a clear plan, a realistic schedule and transparent costs before you spend a single rupee.
Plans delivered
within 24 hours
Print, Outdoor,
Digital, Radio, TV
Expertise across
India
Media Planning
Expertise
Media planning is the strategic process of deciding where, when and how often to run your advertising so it reaches the right audience at the right moment — within your budget. A well-built media plan answers three essential questions: who are you trying to reach, which channels will reach them most effectively, and how should you divide your budget across those channels.
Without a media plan, brands often waste money by advertising in the wrong publications, at the wrong times, to the wrong audiences. A proper media plan eliminates that waste by grounding every decision in audience data, market intelligence and past campaign performance.
"A media plan is not just a spreadsheet of channels and costs — it is the difference between advertising that is noticed and advertising that is ignored."
When you engage Advertisings.shop for media planning, you receive a complete, ready-to-execute advertising strategy — not just a list of publications. Here is what every media plan we build includes:
We start by understanding who you are trying to reach — their demographics, geography, media consumption habits and purchase behaviour. This defines which channels, publications and time slots will give you the highest quality reach for your budget.
Based on your audience and objectives, we recommend the right combination of media channels — newspaper, outdoor, radio, TV, digital, or a mix of all five. We explain why each channel is included and what role it plays in the overall plan.
We identify the specific newspapers, outdoor locations, radio stations, TV channels and digital platforms that will deliver your audience most efficiently. Every selection is backed by readership data, listenership figures and audience research.
We divide your total budget across channels and placements based on what will deliver the best results. You see exactly how much is going where, and why. No channel gets budget unless it earns its place in the plan.
We build a detailed calendar showing exactly when each ad will run, how often and for how long. We plan for the minimum effective frequency so your audience sees your message enough times to act.
Every plan comes with reach estimates — how many people in your target audience will see your campaign, across which geographies and over what time period. These projections are based on verified data.
We present a transparent cost breakdown for every placement, including our negotiated rates. You see the rate card price alongside what you actually pay — so you know exactly how much value our relationships deliver. We negotiate on your behalf to ensure you get the best possible terms.
We start with a brief conversation or a written brief from you. We want to understand your brand, your campaign objective, your target customer, your priority cities and your available budget.
Our media team analyses your audience profile, studies the media landscape in your target markets, reviews competitive activity and draws on past data.
We build your media plan — selecting channels, publications, placements and timings. We prepare the budget allocation, reach estimates and campaign calendar.
We present your media plan with clear reasoning behind every recommendation. You see what we are proposing, why and what results you can expect.
Once you approve the plan, we move into execution — booking placements, coordinating creatives and managing timelines across all channels.
During and after the campaign, we provide detailed reports showing actual reach, performance against projections and recommendations for the next campaign.
Advertisings.shop plans campaigns across every major advertising medium in India. You do not need a different agency for each channel — we handle the full mix.
National and regional newspapers, Sunday supplements, trade magazines and niche publications across all major regional languages.
Hoardings, gantries, bus shelters, metro, mall branding and transit media planned by footfall data and audience profiles.
FM radio stations across metro and tier-2 cities. We plan airtime, daypart selection and frequency to maximise reach.
National and regional TV channels — GECs, news and sports. We plan GRP targets and prime-time splits for efficiency.
Google, Meta, YouTube, programmatic and OTT. Integrated with offline channels for consistent messaging across touchpoints.
Multiplex/single-screen cinema, residential society boards and hyperlocal OOH targeting specific neighbourhoods.
Every recommendation is backed by audience research, readership data and market intelligence—not guesswork or popular trends.
20+ years of experience across metros, tier-2 and tier-3 cities, understanding regional nuances and media consumption habits.
We plan print, outdoor, digital and broadcast together for consistent messaging that multiplies brand recall and drives results.
We provide realistic advice on what you can achieve, prioritizing high-impact channels to ensure your spend isn't diluted.
Standard turnaround is 24 hours from brief. We understand campaign deadlines and work fast without compromising on research.
One agency for all channels. One plan, one team, and one point of accountability for your entire multi-channel campaign.
We have built media plans for brands across a wide range of sectors — from first-time advertisers with modest budgets to established companies.
Project launches, site visits and brand campaigns in target cities.
Admissions season campaigns across print, outdoor and digital.
Hospital awareness, specialist services and health camp promotions.
Store launch, seasonal sales and brand building campaigns.
Product awareness, lead generation and regulatory communication.
Launch campaigns, ticket sales and footfall drives.
First-campaign planning with focused budgets and clear ROI.
Mass awareness, public health and citizen communication.
Seasonal promotions, destination campaigns and package advertising.
Trade publication and industry media planning.
Our media planning service is included when you book your campaign execution through Advertisings.shop. For standalone media planning or strategy consulting without execution, speak to our team for a customised quote based on your campaign scope.
We deliver initial media plans within 24 hours of receiving a complete brief. For complex multi-city or multi-channel campaigns, the plan may take up to 48 hours to ensure the research is thorough.
The essentials are: your campaign objective, your target audience description, the cities or regions you want to cover, your campaign duration and your approximate budget. The more context you share, the more targeted the plan will be.
Yes. We plan campaigns for budgets of all sizes. For smaller budgets, we focus your spend on the single channel or market that will deliver the highest return — whether that is a classified ad or a hyperlocal digital campaign.
We do both. Advertisings.shop handles media planning and full campaign execution — booking placements, managing creatives and reporting on results. You can engage us for planning only or for the complete end-to-end service.
Absolutely. We plan campaigns in Hindi, Kannada, Tamil, Telugu, Marathi, Malayalam, Bengali, Gujarati, Punjabi and all other major Indian languages — selecting the right publications and platforms for each regional audience.
Three things: negotiated rates you cannot access on your own, audience data that goes beyond what is publicly available, and two decades of experience knowing which channels actually perform. A plan from us saves you time, protects your budget and improves results.
Tell us about your campaign and we will build a tailored media plan within 24 hours — with recommended channels, estimated reach, a campaign schedule and transparent costs. No commitment required.